Graphic Design and Animation Graduates 2012

Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.

Lyndon Frost

 

Graphically employ user-centered design to provide a resource-based site for young adult Christians in New Zealand who are leaving home.

The key contextual references in my work are from a socially active aim to provide a resource and support to help Christians find a church and grow spiritually when they move to a new city. My work is focused predominantly on the student community, and responding to their psychological reactions when they leave home. This focus allows me to create an interactive resource that makes a student feel supported as they make the transition to a new city.

Facilitating connection is a reoccurring theoretical concept throughout my project. The Christian community already exists, my project aims to facilitate connections within that community. This is through, connecting Christians to churches when they move city, providing a variety of spiritual content in a variety of medias to help grow and develop Christians across the nation and to help develop a stronger connection between churches in New Zealand.

The first connection within this concept is connecting a Christian to a community, that community being an established church. A church is a community, and my research shows that when students move to a new city they feel a lack of community or connection with people. This results in feeling lonely, anxious and separated. Students want to move to a new city and get involved with a community as quickly as possible, because usually this is when they feel most comfortable.

“Learning in community provides a culture of exhorting, encouraging, helping, and mourning with each other.”

Anderson, Mike. “Archives.” Theresurgence.com. N.p., n.d. Web. 25 Oct. 2012. <http://theresurgence.com/2011/02/23/5-reasons-cohorts-beat-learning-alone&gt;.

This is important because when a Christian leaves home they are not only feeling lonely, anxious and separated, but the thought/process of finding a new church when you have no connections can be daunting, confusing and overwhelming. This makes the experience of ‘church hunting’ an un-enjoyable and terrifying one. The result is, that most young people either settle for a church where they don’t feel comfortable and won’t be able to grow or (more often) they give up and stop going to church in general, missing out on the support and love of a church family as they adjust to their new home.

The second connection within this concept is connecting a variety of spiritual content in a variety of medias with Christians to support them and enable them to grow. I have decided to use the idea of facilitating connection by using the Internet as the platform for this project as the Internet already facilitates connection in many ways. The majority of people who use the Internet in New Zealand and around the world are young adults. Most young adults will use the web multiple times in a day and a large part of that is social networking and using resources provided online. My aim is to encourage young adult Christians to use the web for spiritual input more then they do now.

“That’s surprising at a time when Chinese officials are persecuting members of Shouwang, a Protestant house church in Beijing, and the “Great Firewall of China” is preventing many internet users from finding material the government deems offensive — like information on Taiwan, Tibet, or Chinese dissenters. Christian material, though, is often unblocked. With nearly 500 million Chinese people using the internet, Christian ministries such as Jesus Central, Gordon-Conwell Theological Seminary, and Minnesota pastor John Piper’s Desiring God are looking to the internet.”

Parnell, Jonathan. “Desiring God God-Centered Resources from the Ministry of John Piper.” Desiring God. Desiring God, 23 Jan. 2012. Web. 18 Oct. 2012. <http://www.desiringgod.org/blog/posts/world-magazine-article-on-desiring-god-in-china&gt;.

The issue is not that the spiritual content is not out there, but that it is not easily accessible. Because of this my project aims to facilitate connection not only between Christians but also between the user and resources/spiritual content. I feel this is important because we are in a generation where people want information now that is easily accessible. I feel the church needs to provide the spiritual content online for today’s generation, as the Internet could be a key tool in the growth of Christians.

The third connection within this concept is connecting churches in New Zealand together. I feel it is important for churches to be connected together with each other regardless of denomination. In New Zealand that connection needs to be strengthened.

 “There is one body and one Spirit – just as you were called to one hope when you were called – one Lord, one faith, one baptism, one God and Father of all, who is over all and through all and in all.” (New International Version, Eph. 4.4-5).

This verse in the bible highlights the need to be unified and is a reminder that we have so much in common. We are one body (Church). My aim is to do this through acknowledgement and the sharing of resources. A lot of churches in New Zealand are their own church and have very little to do with other churches around them. I believe we are called to be ‘The Church’ and need to have some sort of a connection to enable us to be more unified.

Branding Work

As I was working through these key concepts it became apparent to me that the branding for my project was extremely important as the brand represents the organization. The users need to be able to relate to the brand. It needs to be friendly, reliable and simple to understand. There were two main aspects to my projects brand, the name and the logo.

The name was possibly the most important aspect to my project as people needed to be able to relate and identify themselves with the name. It needed to be memorable and catchy. The idea for ChurchNZ came as I was running a focus group to brainstorm name ideas. It was suggested that the name needed to be what the project was. As a group we decided that ChurchNZ represented my project perfectly. My project is creating the opportunity for church. It is all about Christians and churches in New Zealand. What is important is the word church. It is about the church as a whole regardless of denomination. It encompassed it all.

Logo Concepts

Logo Concepts

Final Logo

Through the logo I wanted to capture the key ideas and key qualities of my project. I felt that the logo needed to have some form of a cross in it, as the cross is a universal Christian symbol. I wanted to find a unique, different way of using the cross to stay away from stereotypes. After working on multiple concepts I decided to use the abbreviation of CHNZ, as CNZ was too similar to CNN. I decided to use a blue as it represents unity, calm and peace. This complimented the sans serf typeface I decided to use which was bold and had a high ‘x’ height which shows strength and stability. It was then that I started to work with the cross in a subtle way so that it would link the word ‘church’ with ‘New Zealand’ to show the idea of unity and connection. I also connected the letters together to further express the idea of connection.

The colour palette for my project I decided on was vibrant. I wanted to use a few block colours that gave the feeling of life and joy. After researching my target audience and doing user-testing I learnt that my users enjoyed bright colours that were visually appealing and eye catching. I decided to use the analogous colours from my ‘logo blue’. This initial colour palette had a calm, aqua feel. I felt that these different shades of blue, aqua and green would work well with the main blue and compliment it well. However I wanted a sharp bright colour to contrast the blue and give a more invigorating feel. So I added in an orange/yellow that was vibrant and exciting and that really made the blue stand out. These colours expressed the over-all feeling of happiness, celebrating life and encouragement that made it enjoyable to use.

Wireframes

The layout and design of my site was a key aspect to this project and a lot of user testing of the usability and visual aspects were needed. I wanted the site to be easy to use and enjoyable to be on. It needed to express all the key concepts of the project. After user testing I decided to keep the layout of my site simple and uncluttered, showing the key features clearly so that it was easy to navigate and did not overwhelm users. Using space would give the user room to breath and to take in everything they are looking at. Not only did it need all these aspects, but the site needed to be able to be developed by web developers. As I managed the project with three web coders and myself, the site changed and developed slightly as the coders used their expertise to enhance the site and it’s features.

Final Web Layouts

As I began designing the visual aspects of my sight I needed to think about the users responses visually and emotionally. I decided to use three main block colours in the background that were bright, vibrant and caught your eye. This triggers emotions such as excitement, enjoyable and friendly. The shape of the text boxes/containers developed from sharp corners to round corners as it gave the sense of comfort and safety. After testing, the results showed that users felt the sharp edges were too harsh and ridged. This related across to my choice of typeface as well. Through these comments I decided to use the typeface Open Sans on the site as it is compatible with the web and is a Sans Serf that feels fairly friendly and strong at the same time. It was then that the navigation bar and titles changed from uppercase to lowercase as it felt like the site was shouting at the users and it made the site look quite tense. The lowercase type makes the site feel more relaxed and inviting.

The reasoning behind my decision to create a web site is my passion to see new media utilized in the church. I feel that the church as a whole needs to be constantly embracing culture and utilizing the tools that are favoured by the masses. One of which is the Internet. I feel that through the web I have made a church finder that is better then simply typing ‘church’ into Google, which results with a name, address and possibly a web address. My goal was to create a church finder that provides a deeper insight into a church and what they are about and to help prepare the user as they decide which church to visit. I also hope to create a Christian ‘hub’ on the web where multiple resources are available to the individual.

I also feel that churches in New Zealand could utilize the Internet more in providing spiritual input and resources to help support and grow Christians across the nation.

Anderson, Mike. “Archives.” Theresurgence.com. N.p., n.d. Web. 25 Oct. 2012. <http://theresurgence.com/2011/02/23/5-reasons-cohorts-beat-learning-alone&gt;.

Parnell, Jonathan. “Desiring God God-Centered Resources from the Ministry of John Piper.” Desiring God. Desiring God, 23 Jan. 2012. Web. 18 Oct. 2012. <http://www.desiringgod.org/blog/posts/world-magazine-article-on-desiring-god-in-china&gt;.

New International Version, Eph. 4.4-5

Downloadable Portfolio

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