Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.
Facilitating communication within small groups and beyond, out into the wider community.
The key contextual references in my work are based on small communities and the people within and giving them the means to communicate to the outside world. Gathering information of significance and importance from small groups and magnifying the information to a level that is understandable to a wider audience, in ways that highlights the achievement of members, sharing testimonies of excellence and to be an example to others. Ultimately putting their best foot forward.
Starting with finding ways to share information from a smaller community into the wider community that promotes their vision and drive to encourage outsiders to look in.
Using research techniques to look at ways that existing design marketing and branding have communicated within small groups that gather for one reason, a common interest.
“People maybe divided by ideas, but find common ground in feelings” (Bonnici). The first turning point was evoked by this quote from Bonnici. It helped me explore a different direction that I had been looking for. As I wanted my publication to be more than facts and feelings, I struggled with ways to make this project more captivating to my target audience. Discovering that people within communities not only bond by notional practices, but also by emotional ties – I felt that I can explore this idea further by altering the writers view point in the publication, using “I”, “Me” and “Us”. By giving the articles more of a personal viewpoint, I gained a way to engineer bonds between the reader and writer to another level beyond surface. Giving first person narrative, it hoped to achieve a way to relate seemly long enough for the reader to generate enough to intrigue and give curiosity, the end result to achieve personal contact with one of the planted members of the Movement.
Finding relatable aspects in the stories and testimonies gave me the means of changing personal viewpoints and opinions of members of the public, ultimately breaking the stereotypes of youth that attend the Movement Youth group.
“Print technology created the public. Electronic technology created the mass. Public walk around with the separate fix points of views. New technology demands that we abandon the luxury of this posture” (McLuhan, Fiore and Angel). Finding ways to communicate with different groups of people, that are brought together for one reason, such as religion, race, interests and hobbies; was an opportunity to valuate how group dynamics is created around a shared activity or belief. Beginning to photograph members of the Movement while at group casual events where people are mingling with people they feel comfortable with I began to categorize subconscious signs of communal activity. How we communicate with each other, through how people were standing in groups, further beginning to identify into interests, age groups and gender.
I enjoyed the ability to use the photographs to visually represent the Movement. I have always been certain that I wanted photographs to be apart of my publication. They say that pictures paint a thousand words, “Painting speech, speaking to the eyes” (McLuhan, Fiore and Angel) (McLuhan, Fiore and Angel), and by exploring different ways to photograph people I was able to paint more than one picture. By enabling to let others take photos, the images they capture are from different viewpoints; giving an insight into what they see in their world.
Also by choosing to communicate to my audience through the strong use of high intensity of colour, image and text. Colours are selected from a visual survey of images of South Auckland, the markets, the people and the environments, where colour is used in a celebratory way. Parallel cultural signifiers such as E lava lava’s and Lei’s are trademarked with to draw attention and to mark the importance of objects through the use brights were seen consistently. This is muse of colour exploration within my document. The colour palate consists of vibrant yellow, orange, pinks, purple, blue and green, as a reflection of the vivaciousness of the Movement Youth.
“ Visual language; look and feel’ – created by colour, proportion, letter form, shape, texture… communicates on a level independent of the descriptive elements –literal or symbolic –of the imagery. It conveys emotional messages to it’s audiences and they ‘feel’ something about the client, service or product” (Bonnici)
The best way to demonstrate the culture and the essence of the Movement is through the use of colour. Colour and shape is a bold element throughout my publication, and having a means to showcase the content in the format of a publication, meant for me to process photographic images to a high quality standard that was acceptable industry standard. Reaching a breaking point, working late into the night, I began to play with the post-production of my images. Taking stylistic example from Stencil street arts influenced the way that each image was highlighted through digital manipulation. Selecting two tones and colour blocking using styles to overlay over images, I aimed to highlight and outline faces, gestures, spaces and actions; showing that the Movement are a group of high energy people. I began to use colour as a way to highlight and extract essences from my images, adding layers and through articulation I was able to develop a style similar to Swiss Graphic Designer; John Balderassi and Pop Artist; Andy Warhol. Using strong images to colour block, also allowed a frame to include the reader, saying ‘This can be you’
Colour is a significant part of my project as it is an extension of who the Movement is, as an organization, but also the nature of the individuals. Finding a vehicle that allowed me to explore and project the nature of the group without the need to be excessive in descriptive in words. A picture speaks a thousand words.
For me, colour was the vehicle that I could maneuver and control in my publication. It is the way of expression and celebration in many ways, to highlight something significant, to draw attention to key aspects – reaching out to the audience for them to experience through sight alone.
“Media, by altering the environment evoke in us unique ratios of sense perceptions. The extension if anyone sense alters the way we think and act – the way we perceive the world. When these ratios change, men change.” (McLuhan, Fiore and Angel)
Through out this semester, I have been working towards manifesting a publication as a representation of my two passions, Graphic Design and mentoring young youth.
“Most people find it difficult to understand purely verbal concepts. They suspect the ear; they don’t trust it. In general we feel more secure when things are visible, when we can “see for ourselves”. We admonish children to “believe only half of what they see, and nothing of what they hear” (McLuhan, Fiore and Angel). This was another vital point in my research, having conformation to create a physical paperbound publication, as my focal output, this was a positive turn in my work. The idea of a publication is based on the key idea that I initially wanted to create something that can be handed out by my youth group as a way for people to gain knowledge about the Movement. I want the audience to capture the vision and the culture of the Movement in one place, to take home and to manifest over. I want it to be read and appreciated – not in terms of work, but in recognition what the publication can do, and what it can change. “Media, by altering the environment evoke in us unique ratios of sense perceptions. The extension if anyone sense alters the way we think and act – the way we perceive the world. When these ratios change, men change.” (McLuhan, Fiore and Angel)
The idea of sharing something that has made me a better person drives me to create something with substance that can potentially reach out to people within the community. I want this publication for others to share their voice to testify being able to grow to multiple levels and expanding their capacity in ways that would of taken years to develop, being mentored and given skills and opportunities to be an example. By giving them the opportunity to share on a personal level and be involved in a open project, I want this project to eventually develop into a communal platform where relationships can begin to grow and members of the Movement can take responsibility for their achievements and people can begin to feel involved. “Young people today reject goals. They want Roles… Total involvement” (Bonnici). One output leads a new research activity. Work is never finished as its creating new and greater ways to create. There will always be change in pace and direction, but the vision and purpose is always the same.
Bonnici, Peter. Visual Language: The Hidden Medium of Communication. Crans-Près-Céligny, Switzerland: RotoVision, 1999. Print.
McLuhan, Marshall, Quentin Fiore, and Jerome Agel. The Medium Is the Massage: An Inventory of Effects. Corte Madera, CA: Gingko, 2001. Print.
Downloadable Portfolio available here