Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.
Made out South
A web based project aimed to provide information and invite discourse of a perspective on an Auckland suburb.
The key contextual references in my work are based upon the application of stereotypes to South Auckland, aimed to invite discourse about these stereotypes. My work is specifically targeted at high school children in the South Auckland area as they are most susceptible to negative influences and are at the most vulnerable stage in their life. Targeting my work at this group would be highly beneficial to the South Auckland community as they are the future generation and the choices they make now has the power to change the community and facilitate for a brighter and positive face for South Auckland. My project will alter and encourage positive decision making made by our future faces thus eliminating the current negative stereotype which has plagued the community and the people in it. The force which drives my project stems from the stereotype placed against me which I had to endure as a child growing up in this region.
“South Auckland is a community more or less.” – Ron Wood
South Auckland is a place known for the rough urban area associating with crime and violence, since the 1970’s South Auckland has had a negative association to the area and it’s people. However, The term ‘South Auckland’ is very vague as there are numerous suburbs within this region, but because of the stereotype which has been placed upon South Auckland, the suburbs within are no longer seen as individual areas but as South Auckland as a whole. The intent of my project is to eliminate the dissenting views and highlight the positive aspects of the area which are often overlooked. Media has had a negative impact on this region as they are often focused on solely highlighting the crimes and drugs which are affiliated with the area. Equity and equality are needed here in order to make positive changes beneficial for our future. As racism has become a sensitive issue in modern society and we are educated to treat everyone with the same respect regardless of race, New Zealanders also need to be educated that slandering South Auckland should no longer be acceptable.
The first idea of this project was to show a sense of community and pride. As a part of the community myself, it felt like the interpretation of what we were, was misguided by the information provided by the media. Looking further into the project there were more themes that I came across which has altered the project into the direction it is going into now.
Classism is one of the themes that have driven my project throughout the year. Interviewing people that are not from the area, I’ve noticed that residents of South Auckland are often looked down on. There were some who based their opinions on personal experience, while the majority of those who were surveyed were basing their opinions on hearsay or what they had read and heard through the media. Classism leads into other problems such as racism, which has been applied to the area at a certain extent, considerably to the people of pacific descents.
Realism is a theme that came about when putting all my ideas together, it was important to me to capture the beauty that others do not see, which inspired me to produce a film and photography based platform as my final output. They both provide reality in their own ways. Allows them to rein act what I see and feel when walking in South Auckland.
The project aims to not exploit the negativity, but instead focus on the positive aspects which create the communities that are within South Auckland. Looking from the inside, it is important for the audience to understand that the perspective is based from the person who has been through it.
Informational data has influenced my work drastically, as it is the backbone of my project. The information which I have gathered allows me to bring another perspective that will back the opinions in my projects. Thus Giving it more depth and more factual points when making my case. Using motion graphics throughout the film will help back up some of the opinions said throughout the film.
I have limited my colour palette in order to avoid any colours which are affiliated with gangs. The use of black and white tones allow for no association with any gangs, and also eliminates the noise of what colour does and leaves only what is needed to be focused on. It works well with the aim of the project. I have not eliminated all use of colour, but have used colours carefully, and equally, especially in the infographics. Using more dark tones to set the mood and meaning of the project.
I have decided to move out of my comfort zone of using street styled design, it was more appropriate to use a cleaner, straight edge look to the project. It contradicted my initial thought of promoting the area with the rich urban street culture we have in South Auckland, but I have opted to use less of the street style in order to not encourage people that the stereotypes are true.
Throughout this semester I have been working on creating a short film documentary as my final output. I have chosen to make a documentary because it provides truth and invites discourse. This allows the audience to enter the life of Thomas, experience a bit of his life in South Auckland, understanding his view of the area, which isn’t heard by many. I wanted the audience to experience opinion while at the same time experience factual information, whether it was to relate to the opinion, or to learn and understand new things that they didn’t originally know.
Thomas is a 21-year-old Cook Island Maori who has lived in South Auckland for most of his life. The experiences which he has faced in life is just one example of what it is like for a person in South Auckland, sharing his views on his journey throughout his life and going against the grain and doing his part in not following the stereotypes.
Working with the look of the film, keeping the film raw and unedited resulted in setting a realistic mood and it also transpires the content to be sincere and honest. Along with Scenery shots and special important places in South Auckland in order to promote the area.
One of Thomas’ hobbies is basketball; I used that as a metaphor that happens throughout the film. The basketball is a metaphorical symbolism of him looking for a way out and the hoop represents the obstacles he is to face in life. South Auckland/Counties Manukau is well known for excelling sports, which is another reason why I have chosen to use basketball as a metaphor.
The motion graphics within the film will be based on the infographics I’ve made from the informational data I’ve collected. The motion graphics provide a more interactive aspect to the film as my target audience of high school students can be easily bored. This will create some sort of break from the film and keep their minds occupied and focused.
With the Internet being a main part of social life in today’s society, it meant that creating a web presence is essential for my project, especially with high school children as my target audience. Videos found on the internet plays a tremendous part in the entertainment of people’s life. Sites such as Youtube and Vimeo have excelled at providing entertainment to the world. With this knowledge I have decided to post my film online to gain maximum exposure. In 2012 a video about Kony spread through facebook in a matter of hours and by using social networking sites I am able to push this for my video and have Thomas’ voice heard.
I have had a high personal attachment to this project as I have also been affected with the stereotype which has slandered South Auckland. After conducting a survey with the people in my community I have come to realize that respect or the lack of it is what is wanted from them. South Auckland is not as threatening as people seem to believe. A majority of South Aucklanders work hard to achieve decent lives and unfortunately there are a few who do not, but this happens throughout New Zealand and not only in my community. As a South Aucklander, I think its time we claim the name back from the nasty stereotypes which has handicapped us for far too long.
“By this time the older term “South Auckland” had lost any geographical precision. It had become not a place but a state of mind, used to conjure up a largely imaginary vision of an urban wasteland.”
Lookout: New Streets – South Auckland, Two Cities. Dir. Allan Thurston. Television New Zealand, 1982. DVD.
Ringer, Bruce. “Give South Auckland a little respect.” New Zealand Herald 28 Nov. 2008. Print0of a perspective on an Auckland suburb.