Graphic Design and Animation Graduates 2012

Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.

Annie Zhong

This project is a series of posters to promote proactive reading targeted at young primary school children. This series of posters are based on the celebrated brother Grimm’s folktales. The aim is to encourage young children to view reading in a positive light and in a lively manner. My work focuses on the handmade style of illustration to capture the playful and ‘hands on’ approach to reading. My work specifically targets primary school aged children who are not as inspired to reach out to pick up a book from the shelf on their own.

My decision on referencing the Brother Grimms folktales in my practice is because of two reasons, the fame in which these tales have carried along with them from generation to generation, and also the morals these tales hold are still relevant in the twenty first century.  From their tales I drew from the underlying morals and begun to produce handcrafted illustrations to represent these ethics through a graphic approach, more specifically paper engineering in the relation to educating young minds through a graphic understanding.

“Not only is illustration a method to express one’s emotion and passion; it is also significantly beneficial and commendable in many aspects of learning and understanding central concepts relevant to other disciplinary fields.”[1]

I feel it was crucial to highlight these morals in these series of posters because I feel that many children of today’s generation are under educated about possible vulnerabilities that could cost them their lives. I believe my work can also be a reminded to parents on how vulnerable a child can be.

The idea of reading together has been a reoccurring theme through the progression of my project; with research and observations I found that a child would develop a greater understanding of a story when it is read one-on-one or in a teacher to classroom session. The reason why this method was so productive was because the teacher or the parent would constantly ask questions for the children to answer, Whereas In my research of independent reading I found that if children did not understand a particular word in the sentence they would just skip it, with no curiosity to later search what that particular word meant

Another reoccurring theme in my project is the ‘sticky book’ a sticky book is a story that a child always goes back to read over and over again, the Brother Grimms tales hold many of these prominent stories such as Hansel and Gretal, Rapunzel, Snow white, Sleeping Beauty and much more. In my project I have decided to use these admired tales to capture a variety of children from my target audience with a range of different preferences and interests.

Photography will enable me to capture these handcrafted paper crafts and transfer them onto a 2D format, I have decided to use photography because it still captures the 3D like elements though shadowing, textures, vibrant colours, form and also the use of depth of field, from one creation I can create a multiple of different shots for example close ups of a gesture of the hand or something hiding in the background, these little details and highlights can create another set of stories and hidden connotations within the illustration.

In my illustrations I have used different textures both in a touch sense and a visual, the paper stock I have chosen for my paper engineering is thick and will hold its shape nicely and photograph’s beautifully because of the small ripples in the rough water colour paper, which is a typical trait they have, these small ripples add another visual textual dimension into the photographs.

I have also included visual texture by adding patterns into the illustrations, which is something I haven’t done in my previous projects. I believe that the patterned texture gives the illustrations another element, it brings attention to detail and draws attention to the eye, and the pattern gives a sense of chaos within the 2D colour palette from the paper stock.

 

The colour and tone in the series of illustrational posters range from poster to poster, each poster has it’s own colour palette, and use a wide tonal range too, in the illustrations I have used realistic colours so children can instinctively identify the visuals that make up the story. I chose not to mute my colour palette because children are drawn to the more vibrant illustrations rather than the saturated or a lack of vibrant hue. The reason why I child is attracted to vibrant colours is because they relate it to the food they eat, fresh fruit such as apples, bananas, tomatoes, oranges, berries all have vibrant colours when they are full ripe and ready for consumption, by contrast almost all fruits turn brown, grey, black as they rot, a contrast of good and bad. Another reason why children are attracted to bright colours is because it often is a sign for danger many dangerous animals and insects feature bright colors to scare away potential predators, for example wasps feature bright yellow and black strips, the high contrast almost acts as a natural combination for danger. Children at this age are still developing their eyes; therefore children may not be able to pick up duller colours.

“Colour absolutely effects our lives and our children’s development, when colour is chosen with a purpose we create a balanced, harmonious environment where children can claim their birthright and reach their full potential”[2]

My research also showed that adult’s associate bright colours with good childhood memories, the fun and happy days; therefore parents bombard their young children with vibrant colours. This may also be the reason why children feel so comfortable with bright colours.

The unity of my posters is an important element in my work, since my work uses a wide range of colours it makes it more difficult to tie it together with the tones, therefore the style of my illustrations is crucial to relating all my work together to create harmony and balance to the poster series. My decision is to have a consistent typeface reoccurring in all the posters, this will tie the posters closer together, so the audience can understand that all these tales are written by the same author.

The emphasis of the posters is mainly around the centre of the illustration, the most important idea/character will be the largest and the most prominent feature in the posters, the reason why I have approached it in this manner is because though my research I have discovered that children read straightforward, they are yet to develop the ability to think conceptually.

My decision to approach this project was initiated from my personal experience, being one of the many children who in which did not enjoy reading, around that decade there was fewer electronic games and consoles. Now here in the present, picking up a book or visiting the library is a rear site to see a child do in their spare time. Children of today are attracted to cartoon like illustration rather than the realistic style of graphics. The graphic visuals are playful and lively which seem to be the style young children are attracted to today, this is mainly caused by computer and console graphics seen in Nintendo, Wii, apps and many more.

Throughout this semester I having been working towards creating a series of posters inspired by the Brother Grimms Folktale and the morals within the tale. I have chosen this output method because I believe children will find and enjoyment with a series of large posters.

My ideal site for these posters is at public libraries, preferably around the children’s corner, at school library’s and around the school to encourage healthy reading and also in the homes of young children, where the parents will hopefully encourage their child to productively practice reading frequently.

 

These posters will be printed in a variety of sizes to suit the site it will be placed, for example, in the public library the will be A1 to A2 in size, since libraries are the perfect environment to promote productive reading.


[1] Mayer, E Richard and Joan K. Gallini. When is an Illustration Worth Ten Thousand Words? California, Santa Barbara: Volume 82, American Psychological. Association INC, 1990

[2] McLeod, June. Colour of the Soul. New Alresford, John Hunt Publishing, 01 February 2007

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