Graphic Design and Animation Graduates 2012

Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.

Caroline Wright

My project is based upon exploring how the concept of nostalgia can be communicated through the practice of graphic design.  My physical context is the Lake Wainamu region in the Waitakere ranges.

This is a live project designing for a colonial style tent retreat which is hired out for holiday stays. I will be designing a publication/map that will be permanently in the tent to be used by the visiting public to inform and enrich their stay.

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The area this tent is sited in is particularly beautiful and has an unusual mix of landforms ranging from massive barren sand dunes, to native bush which surrounds a stream leading to Lake Wainamu. This area has a rich cultural landscape interweaving Maori and colonial history and has been in the proprietors’ family since the late 1800’s.

I want my design to reflect the natural and historical richness of the area, whilst being aware of the implications of balancing the desire to share the historical and physical attributes of the area and of the need to make a living, whilst respecting the land as a fragile and vulnerable eco system.

Using mapping and other historic conventions such as hand drawn and water colour illustration I have been able to link the concept of nostalgia with the formal elements of the object that embodies the haptic through evocative physicality. My aim is to connect the experience of discovery and the idiosyncratic in the design of the physical object in order to create a rich, playful, tactile experience for the viewer, for their experience to become another thread of history woven into the fabric of the object.

My initial personal experience of exploring the braided stream, which eventually leads to the lake left me with a sense of a landscape that unravelled, revealing itself slowly, each bend and each corner moving me onward. This sense of discovery and momentum reached its climax when finally, I reached the Lake and it had revealed itself fully to me.

The revelation was not just the magnitude of the landscape but also that the unravelling of time and the journey could become a key part of my design for this project. My desire then became the exploration of how to bring this sense of this twisting and turning, revelation to my publication design.  How could I make the viewer experience the same sense of discovery as they move through the publication?

For me as a designer finding the ownership of my design comes through linking the concept to the object through my own personal experience or empathy with another’s. My process is largely intuitive and comes to me only when I can honestly sit with myself and feel the emotional connections so I can peel back the layers.

The braided nature of the stream was the characteristic that had initially appealed to me. It was the lines the form and the natural movement and current of the stream that inspired me, led me to experiment in a physical and metaphorical sense, revealing some nice associations and interesting resolutions for my design. My concept resolution was linking the long fluid form of the stream to dressmaking braid. The card the braid is wound onto would resemble the body of the lake once I had it folded into a concertina format. Led by typography and the twisting stream the viewer’s hands and mind will be led on a journey as they unwrap and turn the stream eventually leading to the Lake. The stream will be wrapped around a panel which has been cut to reveal the negative and positive braid like shapes that are embedded in the nature of the stream. This will be twisted and turned to reveal the streams course, this action will be much like the physical momentum of walking and turning bends creating a feeling of a playful stream rhythm.


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This entry was posted on August 20, 2012 by in Uncategorized.
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