Graphic Design and Animation Graduates 2012

Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.

Ryan Hartley

How can the use of graphic design help the visitors of our very own, Cultural Institutions of Auckland? For my final year project in the graphic design and animation degree I am working on a live project called Interactive culture Auckland. The project is to design a smartphone application engaging the visitors of various unuiqe sites. The sites are Auckland Art gallery, Auckland Museum, Auckland Zoo and MOTAT.


In this collaborative project my role as a graphic designer, is that I am in charge of the layout design. It is my job to explore the appropriations of Graphic Design, for use within the parameters of screen design. My ideal that I am aiming for is to cover the three different levels of visual design in our cognitive processing. The visceral level (appearance), the behavioral level (usability), and the reflective level (personal self satisfaction, self-image and remembrance.

In search of a solution to do good design, I have been deepening my practise by touching on User Centred Design. User centred design in relation to my work, is the internal emotives transparent to the design. User centred design retorspectivley covers things like, how people act and feel when they navigate around spaces. It is understanding how people respond to design and how people see things differently, through a new set of eyes. Through this process it has lead me to a more iterative and a less inclined way of design. This is something that I have been ignorant in understanding, when reflecting on the past.

A useful workflow is achieved by chunking information and creating sub menus, rather than trying to fit everything onto one screen. In my work visual hierarchy is important in guiding the user. This is achieved by the use of highlighting and scale. My ideal as a designer, is to have control over when the viewer sees the appropriate visual information, at the appropriate time. A modular grid system has been used, so flexible, yet structured layout designs and menus can be created. The typefaces used in our design is Arial and Helvitica, which fit the designed institutions branding manual. It was important to recognise how the Institutions brand themselves. I have followed the existing branding presence in our designs. Therefore the application will fit as cohesive whole, amongst already existing cultural institution design.The limitations of screen design, is screen size.

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About Ryan Hartley

I am a third year student studying Graphic Design & Animation.

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This entry was posted on August 12, 2012 by in Graphic Design.
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