Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.
The intention for this project is to investigate the ways in which graphic design can be employed to highlight creative enterprises in order to promote their endeavours to the wider community. This year I am focusing on Auckland based enterprises.
Creating a sense of awareness about this community is something that I am passionate about. I feel it is something that the local community needs and I see a gap in the lack of current promotional material for the surrounding craft and design community within Auckland.
This promotion is being represented through the use of a printed publication/magazine and a website titled Where? These combine key elements together such as interviews with owners of local enterprises and creatives that highlights the struggles of being a small business owner within a culture which includes a lot of mass production in peoples day to day lives, as well as the creative freedom of running their own business. It also includes documentation of local craft markets, vintage stores and boutiques, that all have a common trend which is: locally owned, supportive of the surrounding craft community and an overall creative style.
The decision of the style for the magazine and website was one fulled with experimentation. A traditional craft like feel that everyone resonates with or a style which is combining photography, typography, illustration and pattern into something which still alludes craft and design but something with a cleaner more contemporary feel. Something that not only appeals to those involved with the craft scene but those who I am hoping to appeal to and make aware and educated about this community. This is where the turning point occurred through the use of a irritative process is something that has helped me develop to the solution and create the work I am now creating which is something that connects the two, but still remaining with a clean and contemporary feel.
The intention for the distribution behind this printed publication is in the creative outlets as well as places such as coffee shops. Spreading the word about this creative community within a wider surrounding demographic which will provide a connection with the online website format.