Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.
Graphic Design is visual communication, first and foremost. To define the crux of the problem, and address this issue succinctly is my number one priority. Further, my personal goal is to create a sense of social unity through the connection of disparate entities, creating new and reviving old communities. Graphic Design has a history of eliciting Social Change, and our generation should strive to maintain this philosophy.
My project this semester aims to define my niche within Graphic Design, and to create a brand which reflects this position. I wear many hats, I am commercial but community oriented,a socially aware capitalist, analog mess-maker and digitally obsessed. Bringing these disparate elements together requires careful consideration around brand identity, personal philosophy, form and context.
Typography interests me for its ability to add subtle impressions to the message of a piece of design. Each typeface has it’s own personality which will interact with other faces to create new messages. Keeping things simple has always been my aim, subtlety the goal. Over time a designer learns to make more of less, and this project aims to show off some of the technical and aesthetic advances in my practice.
As an added counter to the pictorial community information, the typography for my brand needed to be clearly authoritative and friendly to commercial entities. I selected Bell Gothic as it is not heavily used, industrial in nature and it fit well with the shape of the logo. It is also light, which provides more grey space, and allows the elements to breathe.
Colour defines atmosphere. It is this aspect that defines my background and community, two key factors in determining the tone of a designers work. For instance my work tends to become more playful towards the summer months when there is more warmth and light, and more cynical during Aucklands grey months.
For my logo I looked at a number of aspects of mine, and my audience’s collective personality. Among others, I tried colour schemes that reflected modernist and political ideas (Russian poster art), Nature (Beach) and commercialism (Commercial). Red is the option that covered the most bases. It alludes to activism, socialism, power, strength and life, as well as being a colour that is of significance to many of the nationalities present in Auckland.
Format should never be a decision made by default. The format should be chosen based on how best to promote the message required to it’s target audience. Concerns around, and re-evaluation of formats has led to important turning points for this designer. where it has become clear that the chosen media was not the most suitable. This decision is of clearly key importance, the wrong format can leave a designer endlessly struggling to beautify a dead end street.
The form in which I will initially launch my brand is as a website . This decision was made as;