Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.
The intention of this project is to encourage children outdoors through the use of a graphically designed reward system based campaign called reBoot. With a keen interest in expressing the importance of play out- doors as well as embracing and using reward systems used in current popular video games. Supporting the Milo Play Movement, and looking into Subway Kids and Push Play, the reBoot campaign focuses on using the process of reward collecting and channels it into real world motivation outdoors.
The target audience is based around kids aged between 7 and 10 years, as this is a crucial stage within their development as they move towards their teen years and draw closer to the young adult stage of life. The framework of the project will be a package that contains a series of collectable medallion achievement templates that can be popped out and assembled as desired along with several other promotional items such as posters.
Active play is extremely important for children aged seven to nine year olds. They are enthusiastic to learning new things and to form an identity for themselves. Through the active play movement, children learn about the importance of a variety of skills, they build self confidence, independence creativity and imagination.
The final framework will be an educational ‘reBoot’ campaign package that motivates children to play. It will include the reward system that encourages them to want to participate, as they will receive rewards which simulate the achievements gained through virtual games they play. These will accumulate according to the amount of time spent during the campaign, and in the end result in a more positive association with the outdoors.
The aim involved more research into memorable reward origins throughout history and interpreting the symbolism and meaning of the designs. It looked into the significances and differences of varying achievements from war hero medallions and Olympics medals to Scouting badges and how, over time, the meaning and importance of these achievements remain to create associations within new designs.
The circular tokens were further transformed into medallions. These medallions were based on the brightly coloured war medals of previous generations and Design Zoo Studio’s Coordinated campaign for Manlleu’s Economic Development Office, where small pop out medals and large A2 posters encouraged workers to do their best and achieve highly in the work place.
The selected five achievements consisted of dialect commonly used in video games today: New Area: Outdoors, Obtained: Vitamin D, New Boost: Fresh Air, Enabled: Physical Activity and New Invite: Team Work. An aspect of each isotype was incorporated into the design of the medallion through the patterns on the band, which singled out the main purpose of each action and created a unique fusion of colour and isotype.
The reBoot project uses a colourful, creative reward based system to communicate the importance of playing outdoors in the growth of a child between the ages of 7 and 9 years old. Instead of relying on technology and video gaming to keep children occupied and entertained, the reboot campaign encompasses game qualities for the better and gets children involved with active play outdoors.