Online portfolio and print on demand catalogs for Graphic Design and Animation graduates from the Department of Design 2012. On this page you will find our conference presentations, and by hovering over the menu groups on the left you can read contextual documents. You are welcome to attend our Grad Show, opening on 29 November 2012 at 6pm, and daily from 30 November to 6 December 9.30am – 4pm.
This project is aimed to provide information of South Auckland that is often overlooked by stereotypes and misconception made by the social media, and also deals with the misperception of South Auckland. It provides a different perspective to what may seem to be the truth and it could potentially alter and expand peoples opinions and perspective.
A documentary film will be one of the main outputs, the intention of this documentary will portray a young man, telling his story of his journey in South Auckland. The decision to use a documentary film media is was also due to my target audience of high school students in South Auckland. It is easy to steer down the wrong direction during this stage in life and hopefully with this film, it will provide guidance from a person who’s been through it all and still made it out fine.
Other outputs which will support the film includes motion graphics, info graphics, a series of posters and a website to host all these different types of media. The choice to host the outputs online are influenced by the target audience. The web is now strongly apart of our everyday lives, it is also where teenagers are most vulnerable with misguided information almost everywhere online.
Living in South Auckland, I have been labelled as someone who has no ambition and will only become a laborer, someone not worthy to peruse dreams. The project will show a piece of me, an important piece, so I thought the best way was to portray a perspective which other people in South Auckland can situate themselves into. We are not all thugs, we are not all drug dealers, sure there are people who do that, but it should not define the people in the area.
I’ve always considered myself as a street artist, which adds on to the stereotypes of what South Aucklanders are about. Aesthetically it looked very appealing to me but it does not send out the right message, especially when working with this new project. With this project it was more important to be able to stray away from my comfort zone and be able to communicate the bigger picture. With that I started to use more data driven design to help display these disregarded imformation.
Askew has influenced me a lot through his work, as a delinquent and as a designer. He managed to fuse his street style with more meaningful pieces. You can still see the street in his work, which is something I try to aspire too.
With this project, it should communicate a more reliable source or information to the younger generation of South Auckland, potentially allowing a discussion to occur and allows the audience to make their own decisions in life rather than what is expected of them.